Apple this year heavily emphasized the “Pro” aspect of the new iPhone 12 Pro models, suggesting the more expensive iPhones “push the boundaries of innovation” for the people who “want the absolute most out of their iPhones.”
iPhone 12 Pro 128GB
iPhone 12 Pro 256GB
iPhone 12 Pro Max
A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
iPhone 12 Pro Max 128GB
iPhone 12 Pro Max 256GB
MacBook Pro (2020 Model)
The M1 chip makes MacBook Pro outrageously fast and powerful. Its 8‑core CPU rips through complex workflows and heavy workloads, with up to 2.8x faster processing performance than the previous generation2 — all with unbelievable energy efficiency.
13'' 1.4GHz Core i5 - RAM 8GB / SSD 256GB
13'' 1.4GHz Core i5 - RAM 8GB / SSD 512GB
13'' 2.0GHz Core i5 - RAM 16GB / SSD 512GB
13'' 2.0GHz Core i5 - RAM 16GB / SSD 1TB
MacBook Air (2020 Model)
Thinnest, lightest notebook, completely transformed by the Apple M1 chip. CPU speeds up to 3.5x faster. GPU speeds up to 5x faster. Our most advanced Neural Engine for up to 9x faster machine learning. The longest battery life ever in a MacBook Air. And a silent, fanless design. This much power has never been this ready to go.
13'' 1.1GHz Core i3 - RAM 8GB / SSD 256GB
13'' 1.1GHz Core i5 - RAM 8GB / SSD 512GB
It’s a magical piece of glass. It’s so fast most PC laptops can’t catch up. It has pro cameras that can transform reality. And you can use it with touch, pencil, keyboard, and now trackpad. It’s the new iPad Pro.
With A14 Bionic, you have the power to bring your ideas to life. Shoot a 4K video, then edit it right on iPad Air. Use the second‑generation Apple Pencil to paint and illustrate with dynamic brushes and subtle shading.1And with the enhanced graphics and machine learning performance of A14 Bionic, you can unlock new creative possibilities with photo editing, music creation, and more.
iPad Air (4th Gen) 64GB
iPad Air (4th Gen) 256GB
Ultra-light and versatile. At your desk, on the couch, or in the yard, get more done your way with Surface Pro 7, featuring a laptop-class Intel® Core™ processor, all-day battery,¹ and HD cameras.