
iPhone 12 Pro
Apple this year heavily emphasized the “Pro” aspect of the new iPhone 12 Pro models, suggesting the more expensive iPhones “push the boundaries of innovation” for the people who “want the absolute most out of their iPhones.”

iPhone 12 Pro Max
A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

MacBook Pro - M1
The Apple M1 chip gives the 13‑inch MacBook Pro speed and power beyond belief. With up to 2.8x CPU performance. Up to 5x the graphics speed. Our most advanced Neural Engine for up to 11x faster machine learning. And up to 20 hours of battery life — the longest of any Mac ever. It’s our most popular pro notebook, taken to a whole new level.

MacBook Air - M1
Thinnest, lightest notebook, completely transformed by the Apple M1 chip. CPU speeds up to 3.5x faster. GPU speeds up to 5x faster. Our most advanced Neural Engine for up to 9x faster machine learning. The longest battery life ever in a MacBook Air. And a silent, fanless design. This much power has never been this ready to go.

iPad Pro
It’s a magical piece of glass. It’s so fast most PC laptops can’t catch up. It has pro cameras that can transform reality. And you can use it with touch, pencil, keyboard, and now trackpad.
It’s the new iPad Pro.
It’s the new iPad Pro.

iPad Air
With A14 Bionic, you have the power to bring your ideas to life. Shoot a 4K video, then edit it right on iPad Air. Use the second‑generation Apple Pencil to paint and illustrate with dynamic brushes and subtle shading.1And with the enhanced graphics and machine learning performance of A14 Bionic, you can unlock new creative possibilities with photo editing, music creation, and more.

Surface Pro 8 (NEW)
Employees are more flexible than ever. So is Surface Pro 8. Write in laptop mode, present with multiple screens in desktop mode, or sign a contract on screen in tablet mode. Surface Pro 8 is a 2-in-1 business laptop built to adapt.